Iowa Bankers Association Iowa Bankers Mortgage Corporation
Iowa Bankers Insurance
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PO Box 6210
Johnston, IA 50131
Toll-Free: 800-532-1423
Fax: 515-286-4214

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Event Detail

Event Description

IBA presents a 4-part webinar series with content for bank marketers and more. There are several sessions that would be great for senior management, retail managers and there is also content just for marketing professionals.

The Digital Dozen: 12 Strategies to Promote Your Bank Online
Eric Cook, WSI
August 20  • 10:00 – 11:00 am
Eric’s message is great for anyone engaged with your bank’s social media and online presence. Invite your team to participate or share the recording with them.
When it comes to your bank’s online success, there are a number factors that contribute to your success (or failure). Eric Cook, former community banker and now Digital Strategist with WSI is a two-time contributing author to the book “Digital Minds: 12 Things Every Business Owner Needs to Know About Digital Marketing” (now in its third edition). While you likely are not the individual updating your website or looking at site traffic reports at your bank, it is important that you have a high-level understanding of the key elements that make up an effective online presence – especially with today’s consumer going to the web first when looking for information about your bank. As the “digitization of the consumer” shows no sign of slowing down, it’s critically important to understand how to leverage an effective digital strategy to remain relevant.

Mining for Gold – Turning Your Bank’s Data into Dollars
Dr. Sean Payant, Haberfeld, Lincoln
August 21 • 10:00 – 11:00 am 
Sean’s message is great for anyone committed to growing core customers and deposits at your bank. Invite your team to participate or share the recording with them.

As the race for core customers, core deposits and expanded customer relationships intensifies, it is imperative to have your financial institution positioned for growth. In the age of analytics and informed decision-making, financial institutions have a largely untapped source of internal data. We know where our current customers live and operate their businesses, and we have access to internal product and service utilization. Given this wealth of information, why aren’t more organizations utilizing it to improve results? During this session, we will explore specific and actionable strategies to use internal data to: (1) grow core customers, (2) increase core deposits and (3) deepen customer relationships.

Be a Digital Prose Pro: Effective Strategies for Persuasive Writing
Greta Perel, Ph.D., Kansas City, KS
August 26 • 10:00 – 11:00 am

Greta’s message is great for anyone who is creating digital media copy or just wants to make their writing the best it can be. Invite your team to participate or share the recording with them.
What is the best approach to writing for digital media? In this session you will learn some ways you can quickly make your writing more effective and how you can persuade and motivate others through your message. Learn about persuasive struggles for professionals, writing that really works, and how to get started making your digital message shine.

Get More Out of Your Website with Content Strategy

Joshua Schneiderman, VGM Forbin
August 27 • 10:00 – 11:00 am
Joshua’s message is great for your anyone on your team who develops your online customer experience. Invite your team to participate or share the recording with them.

You don’t need to have an award-winning blog to offer content your customers will care about. Know your audience, help them get what they came for and align their needs with your goals for a productive on-site experience. Learn why good website content and navigation helps your financial institution excel and how to do it. 

  • Understand why content and navigation are among the most important elements of site design.
  • Learn what makes your content experience “good.”
  • Know how to plan for a content strategy that works.
  • Learn how to recognize and test your progress.


Pricing Information:

Each session is $100 with 6-months of access to the recording. If you purchase all four, they are available for a discounted rate of $325.

Webinar (08/20/20 10:00 - 11:00 a.m.)
Webinar (08/21/20 10:00 - 11:00 a.m.)
Webinar (08/26/20 10:00 - 11:00 a.m.)
Webinar (08/27/20 10:00 - 11:00 a.m.)

Information & Registration form (pdf file)

Online Registration

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Mid America Banking Insurance Services, Inc., a subsidiary of IBIS, provides insurance programs to banks outside of Iowa. 

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Iowa Bankers Mortgage Corp. (IBMC) offers the products & experience Iowa banks need in the secondary mortgage market.

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The Iowa Bankers Association (IBA) is dedicated to serving Iowa banks and their employees.

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